Photographer: Christine Hahn

Hi there. I’m Sam Escobar, a writer, editor, and content strategist based in New York City. I have over 11 years of experience in editorial publishing and digital strategy with an emphasis on beauty, culture, health, and wellness. I enjoy nerding out about the internet and will happily get your favorite selfies to rank higher.

I’m the former site director of Allure Magazine at Condé Nast, where I worked on the digital editorial team from 2017 to 2024. Prior to that, I held roles as senior commerce editor at Bustle (BDG), beauty editor at Good Housekeeping (Hearst), and managing editor of women's brands at The Gloss (Defy Media). I’ve reported from the Cannes Film Festival, Emmy Awards, and NYFW, appeared on panels for SXSW, Pride Month events, and Success of Latinas, and hosted talks with creatives like Cara Delevingne and Jacob Tobia to discuss books, pop culture, identity, and gender.

My writing has been published in Business Insider, Esquire, Allure Magazine, Latina Magazine, VinePair, Well+Good, MEL Magazine, The Observer, and Cosmopolitan. I was named one of Brooklyn Magazine's "30 under 30" in 2018. (Also, the Daily Mail wrote me up twice and it only got weird once, so I consider that a win, too.)

I’ve performed poetry at venues in New York and Michigan, and co-edited Kill Your Darlings, Tweet Yr Drafts, an anthology/chapbook of casual love poetry from Twitter’s strange, wonderful, pre-Elon epoch. In my spare time, I enjoy playing piano, doing meme-inspired, practicing Russian and Spanish, and gazing lovingly at my 17-pound cat, Julius. In 2025, I launched an Etsy shop selling handmade cards to celebrate sobriety milestones.

To contact me, reach out to sam.escobar@hey.com or hit me up on Instagram and X.